Résumé
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Work Experience
Senior UX Designer, Assurance IQ
2021 Jun – 2024 Jul - Seattle, WA / Remote
- Led enterprise UX initiatives from concept to production, optimizing operations, boosting efficiency, and driving revenue growth.
- Partnered cross-functionally with product managers, engineers, and stakeholders to craft intuitive, user-centered design solutions. Collaborated with data science and product teams to leverage insights and improve design decisions.
- Streamlined design workflows by implementing Figma component systems, reducing design time, enhancing collaboration, and improving sales experiences. Key contributions:
- Arc - Assurance’s internal component library for designers and engineers
- Scripflow - Assurance’s component library for developing sales flows
- Redesigned and simplified the agent licensing process, reducing onboarding time by 60% and cutting operational costs by 35%, saving the company hundreds of thousands annually.
- Led design strategy and execution for Nectar Marketplace, from concept to launch. Built a lead generation platform that generated $6.5M in gross revenue from data sales in 2023. Developed a marketing website with Webflow producing 90+ blog articles, attracting 110K+ annual organic visitors and $1M+ in organic revenue within two years. Achieved 7,300 CTA clicks, converting into 690 business accounts.
- Enhanced the insurance product catalog, making product comparison and customization easier for agents. Led UX design for Life Plan Decider and Medicare Recommendation, developing a scalable, flexible, and replicable sales tool that increased application submissions by 1.5%, generated $1M+ in additional revenue in a quarter, and reduced call handle time by 3 minutes.
UX Designer, Assurance IQ
2019 Jun – 2021 Jun - Seattle, WA / Remote
UX Designer, Zulily Inc
2015 Feb – 2019 Jun - Seattle, WA
- Led UX design for Zulily’s core software systems, optimizing internal operations, reducing costs, and improving efficiency. Designed tools that empowered Zulily personnel, vendors, and business partners to seamlessly launch sales events featuring thousands of products. Key systems:
- ZuKeeper - Zulily’s Product Information Management System (PIMS)
- VOIS - Zulily’s Fulfillment Management System (FMS)
- Vendor Portal - Zulily’s Supplier Portal
- Drove research and discovery, defining use cases, developing information architecture, and designing workflows to enhance vendor and merchant experiences.
- Conducted usability testing and feedback sessions to uncover pain points and refine solutions, advocating for user needs at every stage of the design process.
- Designed high-fidelity wireframes, mockups, and interactive prototypes, effectively communicating design solutions to stakeholders.
- Collaborated cross-functionally with engineering, product managers, and business teams to implement user-centered solutions, ensuring alignment with business goals. Built strong relationships across teams to support both business goals and user needs.
