Résumé

• Simplified the unsimplifiable. Took bloated enterprise workflows and turned them into smooth, efficient systems that saved time, cut costs, and drove serious revenue.
• Built scalable design systems that actually got used:
  • Arc — The internal design system that made life easier for designers and engineers.
  • Scripflow — A reusable component library that powered seamless sales flows.
• Rewired the agent licensing process, slashing onboarding time by 60% and cutting operational costs by 35%, saving the company hundreds of thousands annually.
• Launched Nectar Marketplace, a lead-gen platform that brought in $6.5M in 2023 and a content-driven marketing site that attracted 110K+ organic visitors and $1M+ in revenue in two years.
• Overhauled insurance product comparison, making it easier for agents to match customers with the right plans. The result? A 1.5% increase in application submissions, $1M+ in additional quarterly revenue, and 3 fewer minutes per call (which, in a high-volume sales environment, is massive).

• Designed the systems that powered Zulily’s business. Internal ops tools that made supply chain, fulfillment, and vendor management run smoother and smarter:
  • ZuKeeper – Product Information Management System.
  • VOIS – Fulfillment Management System.
  • Vendor Portal – The tool that helped suppliers launch sales in record time.
• Led UX research and usability testing, identifying pain points and turning them into opportunities for better workflows.
• Bridged design and development, working closely with engineers and product managers to bring ideas to life without the usual headaches.

Wore all the hats. Built brands, designed digital experiences, and created visual systems that helped businesses stand out. Worked across industries, proving that great design isn’t limited to one space—it’s about understanding people and building for them.

Designed timeless marketing materials that honored Filson’s legacy while keeping it fresh. Kept the brand consistent across print and digital, making sure everything looked like it belonged.

Designed data-driven UX for SEO analytics tools.

Contributed to a platform redesign for an online small business community.

Created promotional materials for small businesses, music events, and artists.

Developed healthcare communication materials for member education.

Designed wayfinding and signage systems for commercial spaces.